Although technology is getting better recently, but there is still a lot of shilling fraudsters around us. All bidders who participated in e-auction should pay attention to the current issues. The related e-auction website should take action on those fraudsters in order to secure customers and building trust.
In the cases “Jeweler to Pay $400,000 in Online Auction Fraud Settlement”, the jewelry dealer ask his employees place the bid to inflate the price secretly, their deceptive behavior cause the customers pay extra for the original bidding price. Finally the jewelry dealer is being complaint and fined for USD$400, 000 and barred from participating any e-auction for 4 years.
In my opinion, the barring for that merchant has not solved the problem, that individual still able to create another account to continue his shilling deceptive behavior. He should receive a more serious punishment like jail!
For this issue, eBay has done a good job in controlling. Ebay has installed a number of policies and surveillance tactics aimed at curbing shill bidding.