Friday, July 4, 2008

Things to take note to prevent e-auction fraud when a consumer participationg in an e-auction

E-auction is type of business model which the auctions conducted online through internet. There are dynamic pricing changes due to demand and supply relationship at any given time. Actually E-auction is one of the best strategies to test the price of a new product. Although E-auction is convenience, but there is still some fraud occur in E-auction.

Type of E-auction fraud:

- - Bid- shielding: There are fake bidders bid at very high prices and then pull out at the last minute.

- Shilling: Placing fake bids on auction items to jack up the bidding price.

- Fake photos and misleading description.

- Improper grading techniques.

- Selling reproductions

- Failure to pay.

- Inflated shipping and handling cost

- Failure to ship merchandise.

- Loss and damage claims.

- Switch and return.

The method to prevent E-auction fraud

i) User verification: The E-auction website should request bidders to verify their personal id before bidding.

ii) Authentication service: A component of Windows Server operating systems that provides centralized user authentication and authorization, auditing and accounting.

iii) Grading service

iv) Feedback Forum: Set up a forum for all buyers and sellers, all the information or history of any sellers could be acquired through the forum.

v) Insurance policy: The transaction is protected under the insurance of websites or sellers.

vi) Escrow service: The middleman as in transaction between buyer and seller. Escrow service hold the payment or item from one party A until that party has received items from party B. Once the party A receives the item, escrow service just sends the payment or items to party B.

vii) Nonpayment punishment: The punishment to those who escape for paying.

viii) Appraisal services: To better understanding the profile of sellers and buyers.

ix) Physical inspection: Monitoring by the users themselves.

x) Verification: Final verification for the deal.

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