Saturday, June 14, 2008

An example of an E-commerce success and its causes

Amazon.com was launched in 1999, which is an e-commerce best known as the first online retailer of the Internet world. Amazon is presently ruling the Internet business with its best marketing techniques and expertise in relation to the market trends and demands of its customers. It is booming through out the world of e-business with its wide range of books related to a variety of subjects and topics, committing a major source of income as well as also succeeded in marinating brand names. It is the only website that contains altogether web books, business brands and retails on a single web-based business. Therefore, Amazon does not only leads to sale books but also offer a variety of electronic items as well as video, music, health and fitness, wireless cell phones, automobile, house holds, gifts, software, hardware, kitchen utensils and many more stuff. It therefore contains items related to all ages, all interests and all fields as well as all areas.
Amazon.com has immensely gained economic profit with recognition in e-commerce all over the world due to its strong organizational and effective team management strategies. But the most significant and distinguishing quality of Amazon.com is its customer relation management. Its effective customer relation policies and meeting the demands of its valuable customers are the key element that marks a distinction to its success from the other e-commerce companies. Furthermore, the efficiency in dealing the customers and making them a priority as providing exceptional customer services continuously focus on them, makes Amazon.com on top of all the other e-commerce companies.



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