Saturday, June 14, 2008

How E-commerce can reduce cycle time, improve employees' empowerment and facilitate customer support

E-commerce can reduce cycle time because it processes all documents electronically and error-free, minimizing processing time and the number of staff required. With E-commerce, customers are able to place order and receive goods in a rapid time by eliminating the business process and intermediaries. On the other hand, E-commerce also reduces labour time in document and mail preparation, telephone calling, data entry, overtime and supervision. It also provides managers more accurate data and improves the analysis of pricing change in order to maximize product availability by recognition of demand trends well. The uses of extranet greatly reduce cycle time


E-commerce also improves employees’ empowerment by decentralization of decision making, the ability to take decision on customer. The company provides data, business tool and decision support to employees to perform business transaction better by using E-commerce. The authorization given to employees to enter private network of company, intranet will empower them because the employees feel proud and work confidence to being trusted by the company and being motivated. It is also a channel to enhance communication and collaboration among employees and management. This also improves sales force automation and personalization. The empowerment of employees will increase customer satisfaction and work efficiency.

Nowadays, E-commerce has become more and more important in managing customer relationship. E-commerce could improve customer relationship by delivering value and updating customer knowledge (new product updated and promotions). The extranet could enhance communication between customers and company. Customers are able to access unlimited information in extranet without human intervention and improve order fulfillment (reduce time to place order and provide efficiencies that reduce customers’ overall costs). The FAQ session in internet could solve customers’ frequent problems in order to increase customer satisfaction and trust. E-commerce plays a main role in facilitated customer support and CRM (Customer Relationship Management).

1 comment:

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